Digitizing Pakistan’s Road Freight Industry

In Pakistan, a gap exists between shippers and truckers which remains unresolved. Along major highways, a common sight is a truck driver resting underneath a truck seeking respite from scorching heat. His agony is magnified by having to wait patiently for his broker to confirm his freight load. At the same time, a shipper has his movements delayed and he wonders who to hold accountable; he is seeking transparency but gets no visibility of his goods in transit to different parts of the country.

Pakistan has more than a hundred thousand truckers; life is a challenge for them as they visit their homes merely twice or thrice a year. A life spent on the roads leads to an unremitting loneliness, discomfort and unrelenting. These are the ordeals faced by truckers, who carry goods worth hundreds of thousands of dollars in a 26 Billion US Dollars annual market. And needless to say that kids in Pakistan do not grow up aspiring to be truckers.

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Driving Change for Pakistani Truckers

Operating in a conventional market and harsh conditions truck drivers all across Pakistan face many challenges to earn a living. The life of a trucker